Summary Of The Apple Event 12 September 2017

Apple Event September 2017 Her IS Our Summary of The Announcements
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The Apple Event 12 September 2017 - In Our Own Words

So while you're deciding which new iPhone contract to choose, here's a good read about the recent Apple event.

Apple is among the largest technology companies in the world and the manufacturers of the iPhone, the best smartphone we have today. Recently, Apple announced the release of its latest iPhones at an event which was held on 12 September at the Steve jobs theatre in the Apple park campus.

Apple’s CEO, Tim Cook took the stage and announced several products along with the new iPhones. The Apple watch series 3, Apple TV 4K, and of course the iPhone 8, 8 Plus and iPhone X. The iPhone X being a short form nickname for iPhone 10. The iPhone 8 and 8 plus were hotly anticipated upgrades of the iPhone 7.

This particular event was significant because it was the 10th anniversary of the iPhone technology. During his speech, Tim Cook said they were beating a new path for the future. He also reiterated that. In keeping with Founder Steve Jobs vision, they always tried to create the best, magical and powerful user-friendly products.

The new iPhones were a testament to this promise of consistent innovation with its new features and upgrades such as new design, facial recognition, water and dust resistance, wireless charging, improved and more dynamic speakers along with other improvements on the iPhone 7.

The Head of Apple retail stores and former CEO of Burberry, Angela Ahrendts later took the stage and described the measures they are taking to sell more apple products. She explained how Apple was trying to foster communities in the cities by providing free social spaces, classes, and meet-ups.

Also, announced was the latest mobile operating system, iOS11 which was available for download from 19 September 2017. They said that the iOS was currently in beta and described the new features that it had. As part of showing the new iOS and iPhone with its high-quality front facing cameras, new Emoji characters dubbed Animojis were shown off; they are animated based on the user’s facial movement and speech.

Apple also announced its upgrade of Apple TV streaming media with support for ultra-high-resolution 4K video and high dynamic range (HDR) video, for radically enhancing the screen’s contrast. Naturally, among the most important products discussed at the event were the release and review of the iPhone 8 and 8 plus and iPhone X. Here is a summary of what was said about these new phones.

Apple 12th September iPhone X Event - Original Keynote [720p] [Video]

iPhone 8 and iPhone 8 plus

The iPhone 8 and 8 plus which is an upgrade of iPhone 7 and 7 Plus were simply describes as the most powerful smartphones ever. Referred to as a new generation of iPhone incorporating augmented reality, the iPhone 8 has the best camera and the best, most powerful processor chip ever made for a smartphone. It has also been upgraded with a wireless charging system which is truly futuristic feature.


The iPhone 8 design is all glass. It has been manufactured with a steel and aluminium frame with durable glass at the front and the back. Apple have brought back the glass rear made famous on the old iPhone 4. It has silver, Gray and gold colour finishes and is water and dust resistant.

These iPhones have been finely engineered to resist and protect against water and dust. This means that you can, for the first time, take photos underwater with an iPhone.

To explain more about the durable glass on the iPhone 8, Tim Cook mentioned the ingenuity behind the glass. The front and back custom-made glass is composed of a strengthening layer that is 50% of the overall depth of the casing.

It also has a new steel substructure and a stronger aerospace grade 7000 series aluminium band providing additional reinforcement around the edges. In addition to its glass structure, it has an oleophobic coating which is resistant to oil, smudges and fingerprints.

The iPhone 8 and iPhone 8 Plus have three new glass colour finishes, Gray, Silver and Gold. A six layer ink process allows for precise hues, opacity and a rich depth of colour.

Home Button

For the first time, the iconic iPhone home button on the iPhone 8 has been replaced with a haptic pad. It looks like a regular mechanical button but in fact, it’s a small pad that provides haptic feedback when you touch it. This lack of mechanical parts should make the button more reliable.

Wireless Charging

The iPhone 8 and 8 plus features wireless charging capabilities. In simple terms, you can wirelessly charge your iPhone by placing it onto a “power pad” charging surface. Apple executive, Philip Schiller said “This is a simple thing. We do it every day. We use them every day and charge every night. Words fail to describe how much nicer it is to never plug into a cable again.”


The new arrivals will come with the new operating system, iOS11. The new iOS features better multitasking, redesigned controls and new security features.

Camera and video

The iPhone 8 is fitted with a 12MP dual-lens camera. The camera is designed to feature a larger and faster sensor with colour filters and deeper pixels. The camera has the best quality video ever in an iPhone with recording of up to 4K at 60 frames per second.

Apple iPhone X Presentation Extended Highlights [Video]

The iPhone X

The iPhone X has so much technology in so little space. As Apple said “Our vision is and has always been to create an iPhone that is entirely the screen. One so immersive that the device itself and its user disappear into the experience. And so intelligent that it can respond to a tap, voice, and even a glance. With the new iPhone X, that vision is now a reality. Say hello to the future.”

As described during the event, the iPhone X is loaded with new features that fans will love. Tim Cook confirmed that the iPhone X would be released with two storage sizes, a 64GB version and a 256GB version.

The iPhone X has employed a radical all new design with the most durable glass ever in a smartphone both at the front and back. It has also upgraded its cameras with true depth which produces the best-available photos and video.

It also has the wireless charging feature, intuitive gestures, intelligent display, Face Id unlocking and the new iOS 11 operating system. Here is a full rundown of its features.

iPhone X Features

The new iPhone x has an all-new 5.8-inch Super Retina screen which fills most of the front of the phone. Apple stated said that it has always been its vision and goal to create an iPhone which is entirely made up of the screen.

The new iPhone X looks different from other iPhone devices because the home button is totally gone. The home button has been removed along with the front fingerprint scanner which is also no longer present.

Super Retina Display

As explained by Apple during the meeting, the iPhone X’s OLED panel in the Super Retina HD display isn’t just any OLED panel. It is custom-built to their precise specifications allowing for HDR display. In this case, it has a 1,000,000 to 1 contrast ratio, high resolution, and brightness, wide colour support with the best colour accuracy in the industry.

The display employs new manufacturing techniques to precisely follow the curves of the phone casing all the way to the elegantly rounded corners.

Display specifications:

  • Display 5.8”
  • Resolution 2436*1125
  • Pixels per inch 458

Apple iPhone X event in 15 minutes [Video]

Wireless Charging

The iPhone X also uses a wireless charging system. Placing your phone onto a charging surface has made charging easy. The soon to be released Apple Power Pad product will also allow for multiple phones to be charged at once.

No Home Button

As mentioned, Apple also dropped the usual home button which has been present in all previous models. Mainly used for unlocking the phone, more recently with an embedded fingerprint scanner, the home button was familiar control to all iPhone owner.

With the iPhone X all that has been replaced by gesture controls. Users are able to control the phone by swiping up from the bottom or by just tapping the screen.

Facial Recognition

Called Face ID, the new iPhone X uses infrared and 3D sensors to allow users unlock their phone using their face. Users can secure their iPhone X using their face to automatically lock or unlock it just by looking at it.

Apple claims the facial recognition used in iPhone x face unlock uses 3D imagery that it is even more secure than standard 2D facial recognition techniques. They explained how the technology cannot be fooled even by a professionally made mask of a face. They also said that it is more secure than fingerprint locking.

Upgraded Camera

The 12 MP dual lens camera and 7 MP front cameras are the highest quality yet. The front-facing camera being good for super-selfies and also 3D tracking.

So, now you know which iPhones to compare when you're looking for a new deal! Have fun and enjoy the technology in your hand!

Apple Special Event September 12, 2017 - iPhone X, iPhone 8 Introduction [Video]

Apple Special Event September 12, 2017 - iPhone X, iPhone 8 Introduction

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Simon Kemp's picture

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Apple always put on exceptional events and this was no exception!

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